In this particular case Apple TV and the iPad are “overpriced” significantly. What the chart shows is that not all Apple products are treated equally by Apple. The surcharge can be interpreted as “how much more does a buyer in a different country pay over the price in the US (excluding US sales tax) plus VAT and duties.” I then took the difference between the “expected” and actual prices as a fraction of the expected and called that the “surcharge”. I called this “Finland (expected)” price and it’s shown in green. I also calculated what the price in Finland “should” be if the products were sold with the known VAT of 23% added. I illustrated the price of a basket of Apple products in the US online Apple store in blue and the same products in the Finnish online Apple store where the prices were converted to US dollars in yellow. However, knowing the retail price of an Apple product in a particular location, and knowing the tax and duties levied, can we work out if the price is consistent? In addition to regulations there are duties levied and there are sales or consumption taxes levied on the purchase. However, laws do not permit the import and friction-free trading of electronic products. It makes the products “liquid” in that they can be easily bought and sold across borders. An unlocked iPhone is the same everywhere. ![]() They sell the same exact product in all countries. Apple’s products are globally consistent.
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